Rung 01
Starter
$698.99a month
plus $500 setup, paid once
- Cold Email$499/mo
- LinkedIn$199.99/mo
Priced as a pair or bought on their own. They work best together.
+ Speed-to-Lead $199/mo
Alba Talent · Scott's map
The whole revenue journey.
We are not a marketing agency. We show the full line, then fix the first break.
The caller goes through at what they cost us. The margin is on the dialer and the data. The money is in the closer.
- 01Define the buyer
- 02Create demand
- 03Own the handoff
- 04Add sales talent
- 05Keep it running
- Job
- Hold this screen while you diagnose. Nothing moves until you have the answers written down.
- Say
- Hey. Before I show you anything I want to understand the line you already have. This screen stays up while we talk. (pause) One thing so you know what you are looking at. We are not a marketing agency. We could not find anyone worth closing for, so the caller goes through at what they cost us and we make our money on a closer paid from what they collect. That's the whole deck.
- Ask
- Where did your best five clients come from? Which of those can you repeat on purpose?
- Pause
- After each discovery question. Let them fill it.
- If they say
- "Referrals": good, the offer sells, write it down. "We tried an agency": ask what it handed back. "Not sure": that is the first break, and it is station one.
- Do not claim
- No meeting numbers, no client names, no promise about any station before you have heard the answers.
- Budget
- Four minutes, hard stop. Every minute past four comes out of the decision.
The platform
Outbound is not one job.
It is a floor of them.
Ten desks, four movements. Seven feed the close, two keep what it wins.
- Job
- Show the whole floor before naming a single line. They should see the shape of the problem, not a product.
- Say
- Most of this dies in the middle. A booked call is not a held call, so somebody texts them the minute they book and gives them something to watch, and they turn up already knowing what you sell. Then it is one person on one desk, and everything after that is stopping them leaving. Every one of these is somebody’s job at your company today, or nobody’s. What is optional is whose desk it is.
- Ask
- Which of these desks is empty at your company right now?
- Pause
- After the ask. Let them count.
- If they say
- "We already have someone on that": Good. Then that desk is staffed and we skip it. I want to see the empty ones.
- Do not claim
- No show rate, no close rate, no headcount figure, no dial number, no outcome. This slide names desks and what they do, never what they produce. Do not say increased show rate or increased close rate out loud; name the mechanism instead. Never imply Alba staffs all ten; they are jobs at their company, not line items of ours.
- Budget
- 45 seconds. Let them count before you move. Do not walk the desks one by one.
The founder trap
Referrals work.
Nothing else repeats.
Founder networkReferrals
Calendar
Base salaryAgency feesDisconnected toolsFixed cost
The leak is not lead volume. It is who picks up the meeting.
- Job
- Make the pain visible without inventing their economics. The device does the talking; you name the leak.
- Say
- Referrals work. Nothing else repeats. (pause) That is not a mistake you made, it is what a referral business looks like from the inside. The fixed costs keep draining and the calendar stays thin. Salaries, agencies, tools that do not talk to each other. The problem isn't lead volume. The problem is who picks up the meeting. That's where the line breaks.
- Ask
- No ask here. Keep moving.
- Pause
- On the cost ledger, before the last line.
- If they say
- "We get plenty of leads": then the break is further down the line. Good. The map will show you where. "Our calendar is fine": then we are talking about who holds the meeting, station four.
- Do not claim
- No lost-revenue arithmetic without their numbers. No comparison salary figure.
- Budget
- 45 seconds.
The map
Five stations. One line.
01Define the buyerOffer and proof, who it is for, the buying signal, the angle.Ask 0102Create demandThree rungs. Email and LinkedIn, a trained caller, or everything.Every price03Own the handoffThe reply, the booking and the follow-up each land with a named person.Ask 0204Add sales talentTrained callers you can hear. Then a closer paid from what they collect.Ask 0305Keep it runningReviews every two weeks, one owner on each side, dashboards with the CRM build.Week six
Alba builds the wiring
"We are not selling every desk. We are showing the full line, then fixing the first break."Scott Goodman, Founder
- Job
- The hub. Every station is a click. Press M from anywhere to come back here.
- Say
- This is the map. Five stations. One line. One, define the buyer. Two, create demand. Three, own the handoff. Four, add sales talent. Five, keep it running. Alba builds the wiring. (pause) I'm going to keep coming back to this screen. Every station is a jump.
- Ask
- No ask here. Keep moving.
- Pause
- After the fifth station draws, before the wiring rule.
- If they say
- "We have most of this": then we are here to find the one that leaks. "This looks like a lot": it is one line. We fix one break at a time.
- Do not claim
- No promise that every station gets built. The deck sells the first break, not the whole line.
- Budget
- 40 seconds.
Station 01 · Define the buyer
If you cannot describe the last five wins,
the line is not ready to scale.
01Offer and proofWhat you sell, and the last five wins that prove it sells.
02ICP and exclusionsWho it is for. Who it is not for, written down.
03Buying signalThe moment a perfect-fit buyer first goes looking. This is the one that matters.Start here
04Message and call angleThe first line they read. The first line the caller says.
Ask 01Where does a perfect-fit buyer first see you?
- Job
- Compress station one to the buying signal. The lit chip is the point; the other three are context.
- Say
- Station one. If you cannot describe the last five wins, the line is not ready to scale. Four things. The offer and the proof. Who it is for and who it is not. The buying signal, which is the one that's lit. And the angle we call with. One question for you.
- Ask
- Where does a perfect-fit buyer first see you?
- Pause
- After the ask. Do not fill it.
- If they say
- "LinkedIn" or "they Google us": good, that is where station two starts. "Referrals": then the signal is a conversation, and the caller is the channel. "No idea": that is the first break, and it is cheap to fix.
- Do not claim
- No number of signals, no list size, no conversion figure.
- Budget
- 60 seconds.
Station 02 · Create demand
Three rungs. Every price on the card.
The one we have delivered Rung 02
Growth
$2,006a month, per caller
plus $1,500 setup, paid once
- One trained callerBilled at what they cost us$1,408/caller
- Parallel dialer$299/caller
- Data, budget tierA single provider. The four-provider waterfall is the premium line.$299/caller
Included, no charge: Speed-to-Lead
+ iMessage texting $299/caller/mo
Rung 03
Everything
$3,003.99a month, with one caller
plus $1,500 setup, paid once
- Cold Email$499/mo
- LinkedIn$199.99/mo
- One trained caller$1,408/caller
- Parallel dialer$299/caller
- Data, budget tierA single provider$299/caller
- iMessage texting$299/caller
Included, no charge: Speed-to-Lead
+ CRM build $1,000 on this plan
$500 sets up software. $1,500 sets up a person.
- Job
- Price at station two, in context, once. Go at it early and frame the directness as the courtesy.
- Say
- Let's talk money, because most people on a call like this make you wait for it. Every price is on the slide. If a vendor needs a discovery call before you can read a number, that is the vendor, not the number. (pause) Starter proves we can write. Growth is the one we have delivered. Everything replaces a department. $500 sets up software. $1,500 sets up a person.
- Ask
- No ask here. Keep moving.
- Pause
- After the setup line. Let the two numbers sit.
- If they say
- "Why is Growth the one you've delivered": because it is the rung with a person on it, and a person is what we know how to run. "Can we start smaller": yes, Starter is the software rung, and it is $500 to set up.
- Do not claim
- No meeting number for any rung. Never. No discount that is not on the pricing page.
- Budget
- 65 seconds.
Starter, half two · LinkedIn
LinkedIn works if your buyer is on it.
Plenty are not.
You
Your nameFounder. Your account, your seat.
What a buyer checks before replying to a stranger.
They look at your profile. They look at your last post. Then they decide whether you are worth ten minutes. The post is what they find.
delivered by software25 a day, never more
- JMVP Sales
- ARFounder
- KPHead of Ops
- DLCRO
- SWOwner
Your post > their feed, delivered by software > a person answers
25 a day, on a seat licensed in your name. A person handles every reply.
We pay for the best LinkedIn tool we could find. The seat is yours, so the account at risk is yours. We say it here, not in a footnote.
- Job
- Show the relay: one post, delivered by software, reply handled by a person. Software delivers, humans answer.
- Say
- Half two of Starter. LinkedIn works if your buyer is on it, and plenty of buyers are not, so I'll tell you on this call if I think yours isn't. If you sell to roofers, you want the phone. (pause) We pay for the best LinkedIn tool we could find so you never have to shop for one. Twenty five a day, on a seat in your name. A person answers every reply, and the account at risk is yours.
- Ask
- No ask here. Keep moving.
- Pause
- When the fifth hairline lands on the fifth monogram.
- If they say
- "Is this automation": the delivery is software. Every reply is a human. Your name is on the seat, so nothing goes out you haven't read. "I'm a roofer": then this half is not for you, and we will say so.
- Do not claim
- No reply rate. No connection-request volume. No claim that the software does more than deliver.
- Budget
- 40 seconds.
Starter, half one · Cold Email
Your domain never sends a cold email. Ours do.
Your domain
yourcompany.comKeeps taking the mail your customers send you. Nothing in the estate is joined to it.
Never connected
The sending estate
Ours. Bought, warmed, retired.
01Domainsseparate, unrelated
Sending domains we register, own and retire. Never yours.
sending domain 01sending domain 02sending domain 03
02Mailboxeswarmed two to three weeks
Burn detection on every inbox. A burned one is swapped out.
dim = swapped out
03Sends per daycapped low, per mailbox
Volume comes from the size of the estate, never from pushing an inbox.
04Placement checkerbefore any list is loaded
The live email goes to a seeded panel and we read where it lands. Not landing, no list.
GoogleMicrosoftYahoo
05Sequencing platformisolated sending servers
Runs under your brand. Your approved copy, three touches, nothing sent you have not read.
Touch oneTouch twoTouch three
Illustrative. The estate is sized to the volume.
One catch: inboxes warm two to three weeks.
A target of three touches to 10,000 new people a month. Terms 3.9 calls it a target. Every reply is read by a person.
- Job
- Show the estate and say the catch before they find it. Candour is the pitch.
- Say
- Half one. Your domain never sends a cold email. Ours do. Bought, warmed, retired. Never connected. (pause) One catch, and I'd rather say it than have you find it. Inboxes warm two to three weeks, so month one runs under the headline. Three touches to ten thousand new people a month is a target, and Section 3.9 of our Terms calls it one.
- Ask
- No ask here. Keep moving.
- Pause
- After "Never connected", before the catch.
- If they say
- "You haven't run it": correct. It is the half of Starter we built last, and I'd rather tell you than have you find out. "What volume in month one": less than the headline. The inboxes are warming.
- Do not claim
- No reply rate, no deliverability figure, no inbox placement number, no client result.
- Budget
- 45 seconds.
Growth · Cold Calling
A trained human on the phone, billed at what they cost us.
Spam Likely+1 (000) 000Out of stateDeclined
Incoming call(415) 555 0142Local numberAnswered
(415) live(212)(646)(305)(312)(718)(408)(617) rotated(206)(503)
~800dials a day, the target in Terms 3.4
5lines, started by a person
10private local numbers
176hours a month
16.7%reached a human across98,518dials, 18 May to 11 August 2026.
What we payCaller, 176 hours at $8 an hour$1,408
What you payCaller, 176 hours at $8 an hour$1,408
Markup on the caller: $0.00Our margin sits on the dialer, $299, and the data, $299. We say so.
A local number on their screen. A trained person on the line. The margin printed, not hidden.
The connect rate is one we measured, not one we promise. Conversations, never meetings.
- Job
- The phone pair sells the local number. The strip sells the volume. The receipt sells the honesty.
- Say
- Growth. A trained human on the phone, billed at what they cost us. Around 800 dials a day, the activity target in our Terms at 3.4, not a result. Five lines, ten numbers, 176 hours a month, a human on every connected call. (pause) The measured number is next. Across 98,518 dials, 18 May to 11 August 2026, 16.7 percent reached a human. We pay $1,408. You pay $1,408. Markup on the caller: $0.00.
- Ask
- No ask here. Keep moving.
- Pause
- After "16.7 percent", before the receipt.
- If they say
- "So where's the catch": there isn't one on the caller. The margin is on the dialer and the data, and it is on the slide. "Is that a robot": a human starts every session and a human speaks on every call. The machine has never spoken to a prospect, and the day it does is the day you should fire us. "Prove the caller rate": the caller line on your invoice is the caller line on ours, and you do not have to ask me: it is on your first invoice and in the onboarding pack before the first dial.
- Do not claim
- Never a thousand dials a day. Never a meeting number. Never a claim about the numbers being validated or the connect rate being anyone's but ours.
- Budget
- 70 seconds.
Station 03 · Own the handoff
A reply is a person with their hand up.
Speed-to-Lead$199 on Starter. Included with a caller.
0:00 · the reply landsReply
under ten minutes, a targetCalled
same day · your calendarBooked
Under ten minutes in business hours is a target, not a promise. A reply at nine at night waits at the front of the queue until morning, because nine at night is when people get spam calls and we are not going to be one of them. Qualified against your script, booked into your calendar with the notes attached.
iMessage$299 a caller a month
Booked: Thu 10:00iMessage
The moment they book
Thanks for booking. Two minutes before we talk:
Morning ofMorning. Still good for ten? The link is in the invite.
T-5Joining now.
Delivered- T+0Blue bubble, the video
- T+1hA nudge. One line.
- Morning ofThe reminder, with the link
- T-15An email, same link
- T-5Joining now
Green bubble is spam. Blue bubble is a person, and the first one carries your two minute video. We do not publish a show-rate lift. Android gets the SMS fallback.
CRM, the wiring$5,000 standalone. $1,000 only on Everything.
New replyReply, emailReply, site form
CalledVoicemail, retry ThuConnected, notes filed
BookedThu 10:00, owner setReminders running
HeldNotes on the recordProposal due Fri
ClosedOne deal, wired throughFollow-up firedWon, handed to finance
One reason for two prices: standalone we build it from nothing, and it is the same price on Starter or Growth. The $1,000 needs the five Everything channels, texting or no texting, because by then we are already inside your stack every day. Works with HubSpot, GoHighLevel, Salesforce, Pipedrive, Close and Attio.
Ask 02When they reply, who picks up the phone?
- Job
- Three devices, one station: phone the reply, text the booking, wire the follow-up. Then the second ask.
- Say
- Station three. A reply is a person with their hand up. Reply, called, booked. Under ten minutes in business hours. That's a target, not a promise. Speed-to-Lead is $199 on Starter and included with a caller. iMessage is $299 a caller: a blue bubble the moment they book, the video, a nudge, the morning of, five minutes before. The CRM is the wiring: $5,000 on its own, $1,000 only on Everything. So look, one question.
- Ask
- When they reply, who picks up the phone?
- Pause
- After the ask. Let them name the person, or fail to.
- If they say
- "What's your show rate", word for word: We haven't measured show rate yet because we just started tracking it. What I can tell you is that every reply gets called within minutes and every booked call gets an iMessage with a short video before the call. Those are the two levers that move show rate, and they're built into the pipeline. I'd rather show you real numbers in 30 days than guess today. "We have a CRM": good, then the build is the routing and the automations, not the licence.
- Do not claim
- No show-rate lift. We do not publish one. No response-time result of ours; the ten minutes is a target.
- Budget
- 65 seconds.
Station 04 · The people
Where they are and what they sound like.
Where
Cairo.Hired on the voice first, because a paragraph cannot prove one. Some came through our free course and the AI call gauntlet, some straight off the job boards.
Scored
Every call over sixty seconds.Recorded and scored against your script, so coaching happens daily, not quarterly.
Heard
Before you pay a dollar.Press play. That is the whole argument.
Real call 3, uneditedPress play
No outcome captions. You hear what the prospect heard. More real calls on albatalent.io/cold-calling.
- Job
- Answer the number one buyer question with a recording, not a paragraph. Play it live. Say nothing over it.
- Say
- The question everyone asks and nobody says out loud. Where are they, and what do they sound like. Cairo, on our own floor. We hire on the voice first, because a paragraph cannot prove one. Some came through our free course and the AI gauntlet, some straight off the job boards. All of them trained on your script, and every call over sixty seconds is scored. (pause) Don't take my word for it. This is a real call, unedited.
- Ask
- What did you hear?
- Pause
- Press play. The whole recording, nothing over it. Then the ask. Then silence again.
- If they say
- "I was expecting somewhere else": everyone is. That's why the recording is on the slide and not a paragraph about it. "Can I hear more": three more on albatalent.io/cold-calling, no captions, no editing.
- Do not claim
- Never describe how they sound. Never the word accent on this slide. Never offshore or overseas. Never a city other than Cairo or a country other than Egypt. Never a placement count. The recording does the talking.
- Budget
- 150 seconds, most of it the recording.
Phase 2 · The part we make money on
Your prospect has a script for getting rid of an American salesperson.
They do not have one for us.
01
The leak is who picks up the meeting.In most founder-led sales it is not lead volume.
02
Hire, ramp, eat the ramp, gone at month six.You have run the default fix already.
03
Hunger beats polish. The voice is the mechanism.A comfortable rep in Austin has other offers in their inbox. A UK closer has yours. The accent buys a few seconds before the brush-off, and that is our thesis, not a measurement.
Month oneHired
Month twoRamping
Month fourFinally competent
Month sixGone
Paid from what they collect. Terms agreed at placement.You pay nothing for the closer's time. Not hours worked, not results attempted, not activity performed, which is Section 2.2 of the placement agreement and not a sentence we wrote for a slide. If they do not work out we replace them at no additional cost, Section 2.3. If we have not fixed it inside fifteen business days you can terminate on the spot, Section 2.4A. We wrote our own kill switch into the agreement, because a closer you cannot fire is not an asset. No base, no monthly management fee by default, and nothing closed means nothing owed. Pipeline first. You close the first ones. Then the closer takes a calendar that already fills.
Ask 03Which desk should Alba staff first?
- Job
- Three beliefs in order, the waveform, the terms, the readiness gate. Then the third ask. No figure, ever.
- Say
- Phase two. Your prospect has a script for getting rid of an American salesperson. They do not have one for us. Three beliefs, and the third is the one that pays. (pause) You pay nothing for the closer's time. Not hours worked, not results attempted, not activity performed. That is Section 2.2. We replace them at no extra cost, Section 2.3. If we have not fixed it in fifteen business days, you terminate, Section 2.4A. One question.
- Ask
- Which desk should Alba staff first?
- Pause
- After the ask. This one takes longer than the others.
- If they say
- "What does the closer cost", word for word: The closer's cost depends on your deal size, volume, and whether it's dedicated or shared. I can give you a number on a call once I know what you're selling. I'm not putting a figure on a slide because it would be wrong for most of you and right for almost none of you. "Can we start with the closer": no. We do not place a closer on an empty calendar.
- Do not claim
- No figure. No percentage. Nobody placed or earning today. The accent is the pattern interrupt, and this slide is the only place the word belongs.
- Budget
- 65 seconds.
Station 05 · Keep it running
What stops the pipeline dying in week six.
Alba builds and runsThe wiring, the people, the reviews.
- Scripts, lists, numbers, dialer, data and sequences.
- Every call scored. Every reply phoned, wherever Speed-to-Lead is in the plan.
- Scripts revised on the recordings, not on opinion.
- A flagged number or a burned inbox swapped, not argued over.
You ownThe offer, the approvals, one owner.
- The offer and the proof. Nobody knows it like you.
- Approvals on scripts, lists and messaging, inside a day.
- One internal owner who answers the caller's questions.
- Honest feedback on every meeting that holds.
CadenceBiweekly reviewsIn Discord, with the recordings and the numbers on the table.
VisibilityReporting and dashboardsDials, connects, bookings, held meetings. Dashboards come with the CRM build.
AdminSales ops VA$1,497 a month. CRM hygiene, list building, inbox triage, scheduling.
ExitDocumented handoverDocumented and walked through with the CRM build. It is your account and it stays your account.
The problem isn't launch. The problem is week six, when nobody owns the feedback.
- Job
- Name the ownership split out loud so week six has an owner on both sides before day one.
- Say
- Station five. What stops the pipeline dying in week six. The problem isn't launch. The problem is week six. So the split is written down. We build it and run it. You own the offer, the approvals, one internal owner, and honest feedback. Reviews every two weeks, in Discord. Reporting and dashboards. A sales ops VA at $1,497 a month if you want the admin off your desk. And a documented handover if you ever leave.
- Ask
- No ask here. Keep moving.
- Pause
- After "one internal owner". Most founders have not named one.
- If they say
- "That's me": then we protect your time with the VA and the dashboards. "We don't have anyone": that is the week-six break, and it is a hiring conversation, not a tooling one. Optional probe: who on your side answers the caller's questions inside a day?
- Do not claim
- No retention figure. No claim about how long clients stay. No promise the handover is instant.
- Budget
- 50 seconds.
How we make money
We show you the invoice.
Receipt one: what the caller costs us
Caller, 176 hours at $8 an hour$1,408
Our cost$1,408
Receipt two: what you pay for the caller
Caller, 176 hours at $8 an hour$1,408
Your price$1,408
Markup on the caller: $0.00The caller columns match. That is the whole point.
So where do we make money?
On two lines beside the caller, itemised so you can see them. The dialer is $299 a caller a month. The data is $299. Both carry our margin. They are not free, and we do not pretend they are.
Phase 2
Then the bigger payday. Once the pipeline is producing, a UK closer walks onto it and is paid from what they collect. That is the part we actually want, which is why the pipeline underneath has to be real rather than busy.
The caller at cost is a favour. The favour has a motive.
The caller is the line an agency marks up hardest. Ours goes through at what we pay.
- Job
- Say where the margin is rather than claiming there is none. A buyer who cannot find your revenue hunts for it.
- Say
- How we make money. We show you the invoice. Same caller line on both receipts. $1,408 what we pay. $1,408 what you pay. Markup on the caller: $0.00. The dialer and the data carry our margin. The bigger payday is the closer. That's the part we actually want. (pause) The caller at cost is a favour. The favour has a motive.
- Ask
- No ask here. Let the two totals sit.
- Pause
- On the two matching totals, before the markup line.
- If they say
- "Nobody works for free": correct, and we don't. The margin is on the dialer and the data, and the closer is the payday. "Prove the caller rate": the caller line on your invoice is the caller line on ours. 176 hours at $8 an hour, both receipts, same number. The site says you do not have to take our word for it, and you do not have to book a call to check: it is on your first invoice and in the onboarding pack.
- Do not claim
- Never that everything is at cost; only the caller is. Never a closer figure here either.
- Budget
- 45 seconds.
Onboarding
A written launch date, then the first dial.
01KickoffOffer, ICP, goals and guardrails, written down together.
02ScriptsDrafted with you, in your words, for every line you chose.
03ApproveLists, messages and the assigned caller. Nothing goes out unread.
04ConfigureNumbers, dialer, data, sequences, routing and the CRM.
05LaunchA written launch date is agreed. The first dial has landed 14 to 27 days after payment.Every onboarding we have measured
06ImproveBiweekly reviews, Discord feedback, scripts revised on the recordings.
The range is measured. The only variable is your approvals.
- Job
- Six steps, one that matters. The written launch date is the fix; say the measured range and no smaller number.
- Say
- Six steps. Kickoff, scripts, approve, configure, launch, improve. The one that matters is launch. We agree a written launch date. Measured, the first dial has landed 14 to 27 days after payment, and I'm not going to tell you a smaller number. Then reviews every two weeks until the line holds.
- Ask
- No ask here. Keep moving.
- Pause
- On step five, before the range.
- If they say
- "Is there a guarantee", word for word: We do not promise a number of meetings. The Terms add a make-good Service Day for every business day we are late for a reason that is ours, Section 3.8, and you can read it before you pay. Cancel before any billing date and no further charge is taken, Section 5.1. "Can it be faster": the range is measured. Approvals are the variable, and they are yours. Optional probe: who approves the scripts and the caller on your side?
- Do not claim
- Never fourteen days. Never "live in" anything. Never a first-meeting timeframe.
- Budget
- 45 seconds.
The decision
Which break do we fix first?
Start with one rung. Expand when the line can carry it.
- Job
- Ask the close, click the tile they name, and stay silent. The lit tile is the decision.
- Say
- Which break do we fix first? (pause) Start with one rung. Expand when the line can carry it. We do not build the whole line on day one. We fix the break that is costing you the most, and the launch date goes in writing at kickoff, before the first dial.
- Ask
- Which break do we fix first?
- Pause
- Stay silent after the question. As long as it takes.
- If they say
- A station: click it so it lights, then move to the leave-behind. "Not sure": go back to the map with M and walk the line once more, faster. "Not now": ask which evidence would change the decision, and book the follow-up.
- Do not claim
- No discount for deciding today. No claim that every station gets built.
- Budget
- Theirs.
The leave-behind
You don't need every desk. You need the first break fixed.
That is the one we fix.
Book twenty minutes with Scott
The prices are on albatalent.io/pricing. Every one of them.
01Define the buyer
02Create demand
03Own the handoff
04Add sales talent
05Keep it running
Scott Goodman, Founder, Alba Talent. Callers in Cairo. Closers from the UK. The caller goes through at what they cost us. The margin is on the dialer and the data. The money is in the closer.
- Job
- The slide that works alone three days later. Say the sentence, point at the button, stop.
- Say
- You don't need every desk. You need the first break fixed. Book twenty minutes with me. The prices are on albatalent.io/pricing. Every one of them. I'll send this deck after the call. The last slide works on its own, so you can forward it to whoever holds the budget.
- Ask
- No ask here. Keep moving.
- Pause
- After the ask. Then book the next call before you hang up.
- If they say
- "Send it over": send the plain URL, not the presenter one. "I need to think": the last slide is built for that; the button is there when they are ready. Optional probe: who else needs to see this before you decide?
- Do not claim
- No urgency that is not real. No price that is not on albatalent.io/pricing.
- Budget
- 20 seconds.
Detail index
Open only what answers the question
Detail | LinkedIn, Starter half two
Content your buyers want to read
Operational jobPosts written to be useful to your buyer, not to be about you. The kind of thing they would forward to a colleague.
Use whenThe buyer is active on LinkedIn and the founder has something worth reading. We will tell you if you are the wrong buyer for this. Roofers, you want the caller, not the post.
Installed changeThe post is put in front of the exact people you want to sell to, from your own account, on a seat licensed in your name. 25 messages a day. We pay for the best LinkedIn tool we could find, so you never have to shop for one. Delivery is software. A person handles every reply.
DependencyWorth pairing with Cold Email, because the profile gets looked at when the email arrives. An active account and a named reply owner.
LimitationEvery cloud LinkedIn tool carries the same risk, ours included. LinkedIn licenses none of them, and an account running one can be restricted. The seat is in your name, so the account at risk is yours. If LinkedIn flags it we stop everything and talk to you before we touch the account again. No reply-rate figure is published.
Price state$199.99 a month. Setup $500 with Cold Email as the Starter pair, or on its own. Starter is $698.99 a month.
Detail | Cold Email, Starter half one
A separate sending estate, never your domain
Operational jobDedicated inboxes on separate domains, warmed for two to three weeks before they send a word, with burn detection and automatic inbox swaps. Cold email burns domains. Plan on it. The ones that burn are ours, which is why they are a line on our invoice and not on your reputation.
Use whenThe buyer reads email and the offer can be explained in three touches. The target is 10,000 new people a month, and Terms 3.9 calls contact counts targets. Not for anyone selling into the EU, Germany above all, where the consent rules make this a different legal product and we do not run it.
Installed changeDomains, mailboxes, a placement checker before any list is loaded, a sequencing platform on isolated servers under your brand. The list, the copy and the sequence are yours to approve.
DependencyEvery reply is read by a person. Add Speed-to-Lead and every reply gets a phone call the same day. Half of Starter. Buyable on its own.
LimitationPublished results pending. Month one runs under the headline volume while the inboxes warm.
Price state$499 a month. Setup $500 with LinkedIn as the Starter pair, or on its own.
Detail | Gift outreach
Something real lands on their desk. Then we phone them.
Operational jobA physical gift on a named decision maker's desk, and a caller on the phone the same day. The card is the excuse. The call is the point.
Use whenA short list of named accounts is worth more than volume, and the founder can approve every name.
Installed changeYou give us the target list. We screen it, run the approval loop and the fulfilment. Your stationery, your brand, your name on the card, your return address, and the recipient has no idea Alba exists. A real pen on card stock, not a printed label.
DependencyA caller on the plan to make the same-day call, and a business address for every name. Anything that geocodes residential is dropped before a card is printed.
LimitationSome people never get one, whatever you pay us. Government employees and federal contractors, healthcare and healthcare referral sources, registered representatives at broker-dealers, union officers and plan fiduciaries, and anybody inside a live tender with you, which you warrant in writing. Neither of us wants to be the reason somebody files a form. No response figure is published.
Price stateQuoted per campaign. No published price.
Detail | The caller system, Growth
One caller, the dialer, the data
Operational jobA trained human on the phone, around 800 dials a day on five lines, which Section 3.4 of the Terms calls an activity target. Our callers are on a floor in Cairo. We hire on the voice first, because a paragraph cannot prove one. Some came through our free course and the AI call gauntlet, some we hired straight off the job boards.
Use whenThe buyer can be reached by phone and the offer can be qualified in a conversation. Conversations, never meetings, are the unit.
Installed changeTen private US numbers per seat, matched to the prospect's area code, rotated when one gets flagged. A human starts every session and a human speaks on every call. No AI voice, no prerecorded voice. Every call over sixty seconds is recorded and scored against your script.
DependencyDialer-ready data, rebuilt for your market every morning. Budget, the data line inside Growth, runs a single provider. Premium runs the four-provider waterfall: Seamless, AI Ark, LeadMagic and Prospeo, each asked only when the one before came back empty. You own every record we source for you.
LimitationConnect rate is measured, not promised: 16.7% across 98,518 dials, 18 May to 11 August 2026. Month one is ramp.
Price stateCaller $1,408 a month at cost, dialer $299, data $299. Setup $1,500, once, at any caller count. Experienced caller $2,112. Premium data $599.
Detail | Speed-to-Lead
We phone every reply. Same day in business hours.
Operational jobA reply from email, LinkedIn or the site gets a phone call from a trained Alba caller, target under ten minutes in business hours. Five minutes is the research, from Harvard Business Review and the MIT and InsideSales Lead Response Management study. Ten is us, because a human caller with a queue can hit ten and we will not quote a target we cannot keep.
Use whenReplies are landing in a shared inbox somebody checks on Fridays.
Installed changeQualified against your script, booked straight into your calendar with the notes from the call, and the reminder cadence takes over from there: email and SMS on Starter, the blue-bubble sequence with iMessage on Growth or Everything.
DependencyA caller queue that receives the reply the moment it arrives, and a calendar we can book into.
LimitationA reply at nine at night waits at the front of the queue until morning, because nine at night is when people get spam calls. Industry research on response time is cited as research, not as our results. The ten minutes is a target.
Price state$199 a month on Starter. Included at no charge whenever a full-time Alba caller is in your plan.
Detail | iMessage texting
Green bubble is spam. Blue bubble is a person.
Operational jobThe moment they book: a blue-bubble text with the two-minute video to watch before the call. An hour later, a nudge. The morning of, a reminder. Fifteen minutes before, an email. Five minutes before, "joining now".
Use whenA caller is booking meetings onto your calendar and you want the person who said yes to turn up.
Installed changeThe video shows up as a card, not a URL, in the same tab as the parcel notifications and the two-factor codes. Two minutes of you, watched the day they book, does the first ten minutes of Thursday.
DependencyA caller on the plan. Consent and an Android fallback are built in. The video is yours to record: two minutes on your phone in a quiet room, saying what the call is for and who it is not for. Do not hire a crew.
LimitationWe do not publish a show-rate number because we have not measured one yet.
Price state$299 per caller a month. Already a line in the Everything total.
Detail | CRM setup, the wiring
Your CRM remembers everything. It just never says anything.
Operational jobPipeline stages that match your sale, with one owner and one next action on every deal.
Use whenReplies, bookings and no-shows are landing with nobody, and Monday morning starts with a question the CRM cannot answer.
Installed changeRouting rules so a reply, a booking or a no-show lands with the right person automatically. Follow-up, re-engagement and no-show recovery automations that fire without anyone remembering to. Dashboards that answer the question you actually ask. Not forty widgets, the four you will look at.
DependencyWorks with HubSpot, GoHighLevel, Salesforce, Pipedrive, Close and Attio. The handover date goes in writing before we start, and on that date you have the documentation, the recorded walkthrough and the admin login. It is your account and it stays your account.
LimitationIf your team will not update a CRM, no CRM will save you, and we would rather say that on the call than after the invoice.
Price stateStandalone it is $5,000 because we build it from nothing, and it is $5,000 on Starter or Growth too. The $1,000 price needs the five Everything channels, and holds if you drop texting, because by then we are already inside your stack every day.
Detail | UK closers, Phase 2
Placed onto a calendar that already fills
Mon
Tue
Wed
Thu
Fri
Introno-show
Demo
Follow-up
Scopingvoicemail
Proposalleft, month six
Demo
Illustrative. Month six of the default fix. The calendar the closer is not placed onto.
Operational jobOwn the held meeting. Your prospect has a script for getting rid of an American salesperson. They do not have one for us.
Use whenThe pipeline already exists and the founder has closed the first ones. We read the calendar together: show rate, meeting quality, deal size, sales cycle.
Installed changeRecruited, trained on your playbook, managed and coached by Alba. They report to Alba, so the awkward conversations are ours, and you get the recording of every call they take in your name. The accent buys a few seconds before the brush-off, and what they do with those seconds is the only thing they are paid on.
DependencyA calendar that already fills. We do not place a closer on an empty one.
LimitationYou have run the default fix already: hire, ramp, eat the ramp, watch them leave at month six. This is the alternative, and it comes after the pipeline, never before.
Price statePaid from what they collect. No base, no monthly management fee by default, and nothing closed means nothing owed. You pay nothing for hours worked, results attempted or activity performed, Section 2.2. Replacement at no additional cost, Section 2.3. If we have not fixed a performance problem inside fifteen business days you can terminate, Section 2.4A. Everything else on the deck has a price tag. This is the one thing that does not, and the one we are in business for.
Detail | Pricing, the full table
Every line, every price
The three rungsSetup, then monthly
Starter Cold Email $499 and LinkedIn $199.99, priced as a pair or bought on their own$500 · $698.99
Growth, per caller caller $1,408, dialer $299, data $299$1,500 · $2,006
Everything, with one caller iMessage $299 a caller priced in by default$1,500 · $3,003.99
Setup paid once, at any caller count$1,500
Quarterly the supporting lines only: the dialer, the data and iMessage10% off
Add-onsPrice
Speed-to-Lead included with a caller$199 a month on Starter
iMessage texting$299 a caller a month
Sales ops VA starter scope$1,497 a month
Experienced caller replaces the standard caller, not a second line, and no margin on this one either$2,112 a month
Premium data the four-provider waterfall, replaces budget data, not a second line$599 a caller a month
CRM build standalone, or on Starter or Growth, then with the five Everything channels$5,000 · $1,000
CloserPaid when they collect, agreed at placement
Cancel before the next billing date and no further charge is taken.The caller line is the only line at cost. Gift outreach is quoted per campaign.
Detail | The dial study
Where the connect rate comes from
SourcePublished at albatalent.io/research/98518-dial-study. Every figure the deck cites is on that page.
Window18 May to 11 August 2026. Nine Alba callers, our own dialer records, US business-to-business.
Sample98,518 dials analysed. 16.7% reached a human. Connect ran 33.3% at 8am local against 7.8% at 4pm, and 23.7% on Wednesday against 6.0% on Monday. Dial the morning in the prospect's timezone, not yours.
What it measuresA human on the line: a conversation, a gatekeeper, a wrong contact, a refusal. It measures whether the phone was answered, not whether the pitch worked. The deck never quotes it as a meeting.
LimitationOur callers, our scripts, our markets. Yours will differ. The rate is quoted only with its window, never as a forecast. We tried to break every finding before publishing, and we show you the two that partly broke.
Price stateResearch. No price attached.
Detail | Terms and DPA
The deck is not the contract
TermsThe Terms of Service are at albatalent.io/terms. They govern every plan and add-on on the deck. The closer runs on a separate placement agreement, and the clauses the deck quotes are Section 2.2, Section 2.3 and Section 2.4A.
DataThe Data Processing Agreement is at albatalent.io/dpa. It governs every record we process for you. What we source for you, you own.
Late launchA make-good Service Day for every business day we are late for a reason that is ours. Section 3.8 of the Terms.
CancellationCancel before the next billing date and no further charge is taken. Section 5.1 of the Terms.
LimitationNothing on this deck promises a number of meetings, a show rate or a close rate. If a slide and the Terms disagree, the Terms win.
Price stateEvery price on the deck is the price on albatalent.io/pricing on the day it was built. The site is the source of truth.